Why Invest in Google Inc.?

Google is a tech giant. It is arguably the largest business in the world, and is quickly becoming a monopoly in a range of different markets. Google is unique in numerous ways; however, one of them is continuity and desire. Google continues to grow. Every day. There is a new acquisition, a new announcement, a new breakthrough. I remember once a presentation by some senior management members at Google, who said that it was once a start up, all based on one server, literally taped together. Today, as you sit reading this article, there are hundreds, if not thousands of units, juggling millions of users. Google has come a long way, and shows no signs of stopping. Google was a single search engine, now it covers all from search to mail to self-driving cars!

Google has made 144 acquisitions in the last 13 years, and through these mergers and takeovers, has shown its flexibility, and no desire to slow down, stop or dwell in the past. The business is currently moving around, or “tasting” if you like, in different areas and aspects of its field. Google, starting from software, has moved into hardware with the recent acquisition of “Nest”, from where it has started to dabble in security.

Traded well on the NASDAQ, Google’s stock price lies well above $1100, and surges a few times a month, due to new acquisitions. Google is now a monopoly in the US, with only competition such as Bing & Yahoo, who are still “miles behind”. Also, there is no solid competition in Europe means it is top, but then faces tough competition in Asia, with predominant market players such as Baidu. As difficult as it may be, Google is still progressing in Asia, and has found a firm foothold to excel from, and has offices all over Asia, in countries such as China, Singapore, Japan and South Korea, to make sure that all operations run smoothly. Alternatively, and because of these investments in Asia, Google has continued to have consistent increases in their earnings releases, which again contributes to its surging stock prices.

In the past few months, Google has began to specialize in software for security, and a bit of hardware too. The 3.2 billion dollar acquisition of Nest meant home security, and the ones of DeepMind and SlickLogin also mean online security.