Organic Growth in Business: LEGO

For multinationals competing at the highest level, they are expected to grow externally, be it with ventures with other companies, or even just acquiring other business, however for a company to grow organically, so much so it is number one in its field and dominate the market share around it, is very impressive.

Everyone knows LEGO, colourful building blocks that were very fun to play with... until you accidentally stepped on one, however, has anyone ever taken the business aspect of this?

LEGO has never acquired a company, is not listed on the stock market, however still makes its competitors look like a joke. Its main competitors in the market such as Mattel and Hasbro are both trying their internal and external growth, as well as being listed on NASDAQ. Companies such as MegaBrands with MegaBloks are trying to reach LEGO with cheaper prices, however LEGO is at a comfortable spot, set to pass competitors and simply preside over the market. 

In 2013, LEGO had already reported an astounding revenue of over $4 billion, as well as an Operating Income of over $1 billion. This tripling what LEGO had in 2007. In an interview with Bloomberg The LEGO Group CEO Jørgen Vig Knudstrop claimed LEGO wants to be "the best, not the biggest", however they are certainly on track to do both.